kerek.app
kerek.app turns the search for any product or service into a single request sent to every business nearby at once. Businesses pay for the "Business plan" subscription, and we grow geometrically — ×10 paying subscribers per year through our partner network.
kerek.app in numbers — right now
The product is launched and running. Live data from the system:
Execution risk is off the table: this isn't an idea — it's a working product with a team, a legal entity, and a monetization engine.
Problem and solution
Problem
Finding and reaching a local business is still painful:
- Directories are dead, social feeds are noisy, and calling a dozen companies eats up hours.
- Catalogs (2GIS, maps) show pins but don't deliver the connection and the deal.
- Small businesses can't and won't pay for expensive advertising just to get leads.
Solution — kerek.app
One request → instantly to every relevant business nearby → replies in chat.
- For people — free: describe what you need once, then choose from the replies.
- For businesses — a stream of targeted customers with no ad budget.
- kerek.app earns from the business subscription — always free for people.
Market
The "map of businesses" mechanic is universal — it works in any country. We prove the model on our Kazakhstan beachhead, and ×10 annual growth takes us to the global market by Year 2–3.
Land-and-expand strategy: positive unit economics on the beachhead → replicating a finished product into new countries.
How we make money
The "Business plan" subscription: a business pays for unlimited replies to customer requests. The first 10 replies are free forever.
Plans (current)
- Week — 180 ₸ · Month — 690 ₸
- 3 months — 1 863 ₸ · 6 months — 3 312 ₸ · year — 5 796 ₸ (up to −30%)
- First 10 replies free forever, then a subscription
- ARPPU: ~620 ₸/mo (blended across plans)
- Card payment via FreedomPay; always free for people
Why it scales
- Two-sided network effects: more businesses → more users → more subscriptions.
- Low CAC: businesses are brought in by a partner network for a share, not by paid traffic.
- Near-zero COGS: serverless architecture, cost of serving a subscription ≈ 0, ~85% margin.
- Affordable subscription: high conversion of active businesses into paying ones.
The growth engine — the partner network
The goal is ×10 paying subscribers every year: 10,000 → 100,000 → 1,000,000. A partner brings in businesses and refers new partners (k-factor > 1) — a distributed network on commission, not a department on payroll.
A partner joins
A local agent/ambassador joins the program and earns a share of the commission from the businesses they bring in.
Brings in businesses
Each active partner connects ~15–19 businesses to the map.
Refers partners
The referral tree drives exponential network growth without growing the payroll.
Revenue grows
More businesses and requests → more paying subscribers.
Financial projection
Base case: the driver is paying subscribers through the partner network. Revenue at current "Business plan" prices.
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Paying subscribers per month | 10,000 | 100,000 | 1,000,000 |
| Monthly revenue end of year | 6.2M ₸ | 62M ₸ | 620M ₸ |
| Annual run-rate (ARR) | 74M ₸ | 744M ₸ | 7.4B ₸ |
| Run-rate in $ rate ≈ 455 | ~$0.16M | ~$1.6M | ~$16M |
Forecast model: paying subscribers grow ×10/year through the partner network (10,000 → 100,000 → 1,000,000). Revenue at current "Business plan" prices, ARPPU ≈ 620 ₸/mo. Not a guarantee of future results. Rate ≈ 455 ₸/$.
The round and use of funds
50,000,000 ₸ (≈ $110k) for a 5% stake, over 6 months. What this money buys:
Milestones over 6 months
- Public launch in Almaty / Astana / Atyrau, activation of the "Business plan" subscription.
- Partner network is live, the referral tree is working.
- Thousands of businesses on the map, first paying subscribers — trajectory toward 10,000.
- First subscription revenue, proven unit economics (CAC < subscriber LTV).
- Metrics and traction sufficient for a seed round (~$1M).
Team
Founders + a salaried core; "sales" is the partner network on commission. The product, backend, and apps are built by our own team.
Nadirov Azamat Mukhanbetzhanovich
Kuzbayev Amandyk Abdeshovich
The company already has active investors on its cap table. We disclose the ownership structure and cap table during due diligence on request.
Join the round
We're raising 50M ₸ for 5% (valuation ~1B ₸ post-money, ≈ $2.2M) over 6 months — to take the product to market and prove the unit economics. Reach out — we'll send the financial model, the deck, and the terms.